Behavioral Ad Targeting Snippets of Note

  • AdAge reports on Rainbow Media’s AMC, introducing behavioral targeting characteristics to its upfront sales via a new measurement system developed with Nielsen: Audience Identity Metric (AIM) is a “new “measurement tool will help advertisers align brands to psychographic categories of AMC viewers. Very interesting, is this online behavior-based media planning influencing TV advertising or media trade hype?
  • Looks like a German company, NuggAd is picking up where Neural OptiMatch left off with Predictive Real-Time Behavioral Targeting.