Tired of Doom & Gloom in the Online Ad Biz?

May want to read on… The IAB announced the 2007 stats. While they are slow in coming, these reports are usually very interesting and full of good insight.

  • For 2007, revenues totaled $21.2 bil, exceeding 2006 performance by 26 %, itself the former record year.
  • Q4 2007 Internet advertising revenues hit $5.9 billion, representing historic revenues for a single quarter and a 24% increase over the same period in 2006.
  • This is the fourth consecutive year and 13th consecutive quarter of record results.
PRICING MODELS
FY 2007
FY 2006
CPM or Impression
45% ($9,492)
48% ($8,102)
Performance Deals
51% ($10,817)
47% ($7,933)
Hybrid
4% ($897)
5% ($844)

Sure is interesting to see performance deals exceeding CPM-based advertising…

Full IAB-PWC Report

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