OMMA Behavioral 2008 Excerpts

Excerpts recorded at OMMA BT in SF 7/21/08 at Hotel Nikko:

  1. Optimizing the Buyer: Personalization, Recommendation and the Bigger Sell (33:51, 31.7M)
  2. BT and its Discontents: The Agency View (29:07, 27.3M)
  3. Make My Profile to Go: Data Portability and the Future of Privacy (10:02,9.4M)
  4. Predictive Behavioral Targeting and Online Media Planning (36:29, 24.2M)