CIMA May 2010 Panel on Analytics

Measuring and Monetizing Digital Media ROI

– How has successful marketing ROI been measured?

– What are the standard measurements of ROI and what tools are available to support the standards?

– Should there be different ROI standards for digital media and offline media?

– Branding campaigns and DR campaigns?

– Differences in metrics associated with display and search vs. video, mobile & social.

– Examples of the best emerging tools for measurement.

– Upcoming changes throughout the next 5 years.

Pictured from Left to Right:  Moderator Cary Goss , Brett Mowry of Digitas, Perianne Grignon of x+1, Domenico Tassone and Andy Stein, both of Sears Holdings Р5/19/10.

Photo by Dan Merlo

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