Loyola MBA Class – Spring 2011

In business, professional managers that do not teach (not just train) are either in denial or are missing a huge opportunity. Trite sayings aside, management is an experiential skill where learning by observation can be reinforced with shared experiences, discussion and writing. For this reason, formal business education is kind of a big deal to me.

That’s why, I’m pleased to announce that I will be joining the Loyola University of Chicago, Graduate School of Business as a member of their adjunct faculty for the Spring 2011 Quarter. I will be teaching a 500-level course: Integrated Media Planning (MARK 566). The course is offered on Friday evenings for 10 weeks to to matriculating MBA students.

After almost 20 years in the field and some teaching (Columbia College), university guest lectures (Loyola, DePaul and UIC) plus Loyola’s Continuum – it is quite an honor. Teaching alongside some of my own professors Mary Ann McGrath, Stanley Stasch, Dawn Harris and the very active in the local digital industry via CIMA Linda Tuncay is going to be a great experience.

Here is the current course description for  Integrated Media Planning (MARK 566):

The course provides an overall understanding of media planning: basic media concepts, buying and selling of media, development and evaluating effective media strategies and plans, and the role that media plays in an integrated marketing and communications plan.  The course is recommended for students with little or no media planning experience.

I’m currently enhancing the syllabus and if I haven’t already approached you, feel free to reach out if you have thoughts on the media/advertising business today, recommend good books/articles or want to be a guest speaker. The textbook used will be Marian Azzaro’s Strategic Media Decisions 2nd Edition.

As a nice plus, I’ll also have access to the Loyola GSB’s vast academic research library to further add to the course and also provide a better understanding of the latest business research across leading business research journals.

Consider this post, I’m extending an open call to colleagues in the Chicago advertising and media business: buy-side and sell-side planners, media buyers and planners and folks on the measurement side. It is an opportunity to help mold the next crop of high-potential business leaders – professionals that you might like to work with one day!

On the flipside, the second run of the Web Analytics course offered through Continuum for the Spring is on hold.

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