Recent Privacy & Targeting Coverage

New posts are brewing, in the meantime here is a repost of the OPA’s roundup.

  • Consumers Are Getting Savvier About Behavioral Targeting  (paidContent)
  • Behavioral Targeting On Rise Regardless Of Pushback (MediaPost)
  • Consumers to Behavioral Advertisers: We Know You’re There (eMarketer)
  • Trends in Behavioral and Contextual-based Advertising shows consumers accepting of targeted advertising (Parks Associates release)
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