Adverlytics News of Late…

Suffice it to say, there has been a lot going on since my last post.

I’m pleased to announce my return to the digital analytics consulting business, rejoining The Encima Group (TEG) as VP of Digital Analytics & Operations. TEG is a technology-independent digital analytics consultancy that sweats the details and is led by founder David Clunes.

It was a tough decision leaving the dedicated marketing analytics and media teams at Sears Holdings. I’m very proud of the great work that we did (alongside Digitas, Vivaki AOD and WebHue) to advance digital marketing for a top American brand and innovative multichannel retailer. I’m confident that the Adverlytics team working with several top technology vendor partners will continue to build on the great progress that we made together.

While I won’t mention the several critical ad technology stack partners by name, one in particular stood out by enabling much of the amazing advances that we made in capabilities and strategy. After working with the team at BrightTag for over18 months on some the toughest tag, data management and performance engineering problems, I’m honored to announce that I’ve accepted an invitation to join their strategic advisory board.

BT Logo

It is really great to see the team getting so much traction in the marketplace and finally receiving some of the recognition that they deserve. They were great people to work with that are attacking some of the thorniest solve-resistant problems plaguing the digital marketing industry today.

Meanwhile back at TEG, I’ll be having a blast knee-deep in analytics across several clients while working on several aspects of TEG’s business. I’ll continue to push forward with a special emphasis on audience research, advanced targeting, offline measurement, algorithmic attribution and of course process. If your company needs analytics support, operational resources or an objective strategic POV – get in touch.

More blog posts are a brewing so check back soon.

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