- 3/25 – Rich Behrens, Internet advertising/media executive (Nielsen, RealMedia, Microsoft, most recently Pheedo) and LUC GSB alumnus
- 4/15 – Mike Sands, Former Leo Burnett, GM, Orbitz marketing exec, currently CEO and co-founder of BrightTag a Chicago-based tech company
In business, professional managers that do not teach (not just train) are either in denial or are missing a huge opportunity. Trite sayings aside, management is an experiential skill where learning by observation can be reinforced with shared experiences, discussion and writing. For this reason, formal business education is kind of a big deal to me.
That’s why, I’m pleased to announce that I will be joining the Loyola University of Chicago, Graduate School of Business as a member of their adjunct faculty for the Spring 2011 Quarter. I will be teaching a 500-level course: Integrated Media Planning (MARK 566). The course is offered on Friday evenings for 10 weeks to to matriculating MBA students.
After almost 20 years in the field and some teaching (Columbia College), university guest lectures (Loyola, DePaul and UIC) plus Loyola’s Continuum – it is quite an honor. Teaching alongside some of my own professors Mary Ann McGrath, Stanley Stasch, Dawn Harris and the very active in the local digital industry via CIMA Linda Tuncay is going to be a great experience.
Here is the current course description for Integrated Media Planning (MARK 566):
The course provides an overall understanding of media planning: basic media concepts, buying and selling of media, development and evaluating effective media strategies and plans, and the role that media plays in an integrated marketing and communications plan. The course is recommended for students with little or no media planning experience.
I’m currently enhancing the syllabus and if I haven’t already approached you, feel free to reach out if you have thoughts on the media/advertising business today, recommend good books/articles or want to be a guest speaker. The textbook used will be Marian Azzaro’s Strategic Media Decisions 2nd Edition.
As a nice plus, I’ll also have access to the Loyola GSB’s vast academic research library to further add to the course and also provide a better understanding of the latest business research across leading business research journals.
Consider this post, I’m extending an open call to colleagues in the Chicago advertising and media business: buy-side and sell-side planners, media buyers and planners and folks on the measurement side. It is an opportunity to help mold the next crop of high-potential business leaders – professionals that you might like to work with one day!
On the flipside, the second run of the Web Analytics course offered through Continuum for the Spring is on hold.
Good news: I’ll be returning to the classroom for the first time this Spring since “Marketing with Digital Media” at Columbia College way back in the mid-90s; teaching a new course that I’ve developed this time at my alma mater .
Here are the main areas that I’m planning to cover in Web Analytics: Online Marketing Measurement:
- Develop a plan to measure online marketing based on solid best-practices
- Know the essential technology of Web analytics and industry terminology
- Learn how to use industry-standard tools like Google Analytics and Quantcast
- Prepare meaningful actionable reports that communicate essential findings
- Make fact-based recommendations and identify opportunities for optimization
Analytics has so many definitions – depends who you ask. What do people want to see?
- Insist on doing everything through “channels.” Never permit short-cuts to be taken in order to expedite decisions.
- Make “speeches.” Talk as frequently as possible and at great length. Illustrate your “points” by long anecdotes and accounts of per sonal experiences. Never hesitate to make a few appropriate “patriotic” comments.
- When possible, refer all matters to committees, for “further study and consideration.” Attempt to make the committees as large as possible — never less than five.
- Bring up irrelevant issues as frequently as possible.
- Haggle over precise wordings of communications, minutes, resolutions.
- Refer back to matters decided upon at the last meeting and attempt to re-open the question of the advisability of that decision.
- Advocate “caution.” Be “reasonable” and urge your fellow-conferees to be “reasonable” and avoid haste which might result in embarrassments or difficulties later on.
- Be worried about the propriety of any decision — raise the question of whether such action as is contemplated lies within the juris diction of the group or whether it might conflict with the policy of some higher echelon.
OSS Simple Sabotage Manual OSS Simple Sabotage Manual PHILLIP MCCREVICE
Skip to page 32, Section 11: General Interference with Organisations and Production.
Like many other business professionals, I studied organizational behavior (college and B-School) this is quite damning on several levels. Should definitely be used as a teaching tool!
Thx to Jason DeFillippo…
[Reposted from 6/11/08 for your Friday Stimulation Package enjoyment.]