Is it advertising or PR? How do you measure it? I spent this Wednesday contemplating that while attending the event held in SF’s Presidio. Disappointed by the lack of on-stage decorum but oh well.
Still many questions linger about measurement…fewer answers. Of note:
- ComScore’s Gian Fulgoni – Despite PA-system glitches, Gian brought up their research on cookiesnot being infallible; he also reframed the “hater” questions about ComScore’s panel-based approach as about Basic Sampling Methodologies, i.e. Market Research/Statistics 101; Chicago-based Gian also dispelled a few myths about the growth of the ComScore panel and suggested that next year Mac users will be included.
- Meet-up’s Scott Heiferman – The Heif managed to insult agencies and advertising clients but let everyone know that Meetup is now accepting sponsorships! huh? Scott wants you to know he favors Obama, all while throwing f-bombs for some reason; glad to hear that Meetup is now at breakeven AND doesn’t need any VC money. BTW, did IScott hails from suburban Chicago.
- Quantcast’s Adam Gerber– Fascinating product with lots of potential; they don’t exactly spell out what their business model is for some reason.
- Dave Smith of Medismith – Dave brought a rapidly escalating rhetorical 50,000-foot conversation down to Earth with one line: “…but I have campaigns to run.”
- FM’s, John Battelle – for a few fleeting minutes, the Conversational Measurement Toolbox was being dangled, it was live…so close yet so far away. When can the clients beta test it?
- Starcom’s Susan Desmond – fielded an unusual question from host John Battelle (bordering on obsequious) about Mad Men -“Was it really like that in advertising?” Susan was bullish on analytics in the emerging digital media agency; Susan is also based in Chicago.
Not sure if I will be in town for it but looks pretty interesting…
September 15th-16th, you and 299 others, will gather at The Museum of Contemporary Art to create new allies, exchange vital resources and invent new business. This history-making event will include talks and performances by 43 of Chicago’s breakthrough pioneers across diverse industries, it will galvanize the city’s talent and money around a shared passion for the interactive future, host a start-up marketplace and promote Chicago as “The New Media Capital of the World”.
Six-Corners in Wicker Park & Bucktown
(That’s Damen, North Avenue & Milwaukee for out-of-towners…)
Nice slice of life from Todd Allen…haven’t seen that one yet in Palo Alto.
On the other hand, as an undergrad matriculating at UIC’s CBA…I fondly recall the Halsted St. hustlers that we’re looking for quick cash. Eventually, I decided to start asking them for money just before they could: the look- priceless.
The Chicago Tribune published a fair enough story about BusinessPOV (a consulting client of mine), a locally-based online media start-up in the city. BusinessPOV has created over 100 bite-sized video segments on local Chicago business available via RSS. Founded by non-technologists, they combine a fresh journalistic style with high production values to document entrepreneurs, investors, thought-leaders and innovators alike.
Date: June 15, 2006
Location: Maggiano’s 111 West Grand Avenue
Member Price: 15/Non Member Price: 25
Affiliate Marketing – From Banners to Big BusinessOnce seen as the underdog in the online world, affiliate marketing’s become a crucial component of most eMarketing plans.
Podcast (MP3s): Panel Discussion (33:00) | Q & A (18:06)
Join CIMA and representatives from three major platforms, a top Chicago-based affiliate and a leading merchant as we discuss trends in affiliate marketing and what it means for your business. From search to lead generation marketing, affiliates may be your next revenue source. Stop by for a BYTE and leave with new marketing ideas!
- Joe Sabatino – Linkshare
- Brian Littleton – ShareASale
- Mitul Ghandi – Collectibles Today
- Brad Wilson – Brad’s Deals
- Chris Henger – Performics