Category Archives: CIMA

CIMA May 2010 Panel on Analytics

Measuring and Monetizing Digital Media ROI

– How has successful marketing ROI been measured?

– What are the standard measurements of ROI and what tools are available to support the standards?

– Should there be different ROI standards for digital media and offline media?

– Branding campaigns and DR campaigns?

– Differences in metrics associated with display and search vs. video, mobile & social.

– Examples of the best emerging tools for measurement.

– Upcoming changes throughout the next 5 years.

Pictured from Left to Right:  Moderator Cary Goss , Brett Mowry of Digitas, Perianne Grignon of x+1, Domenico Tassone and Andy Stein, both of Sears Holdings – 5/19/10.

Photo by Dan Merlo

CIMA Spring Social (attendance is limited)

Please join us for the 2009 CIMA Spring Social on Thursday, April 23rd at Rockit Bar and Grill.

View looking East from Wacker Drive in March 09

The festivities start at 6pm sharp and we have rented out the entire place. CIMA will be offering 2 1/2 Hours of Unlimited Domestic/Imported Beer, House Wine, Soda, Special “CIMATINIS” and Heavy Passed Appetizers. This event is for members and non-members! Please renew your membership or become a new member today for a discount on the event! Unfortunately, we cannot accommodate everyone so the first 500 people to sign up will be admitted.

Won’t be able to attend this one but looks worthy…

June lunchBYTE- Affiliate Marketing Podcast

Date: June 15, 2006
Time: 11:30-1.30pm
Location: Maggiano’s 111 West Grand Avenue
Member Price: 15/Non Member Price: 25

Affiliate Marketing – From Banners to Big BusinessOnce seen as the underdog in the online world, affiliate marketing’s become a crucial component of most eMarketing plans.

Podcast (MP3s): Panel Discussion (33:00) | Q & A (18:06)

Join CIMA and representatives from three major platforms, a top Chicago-based affiliate and a leading merchant as we discuss trends in affiliate marketing and what it means for your business. From search to lead generation marketing, affiliates may be your next revenue source. Stop by for a BYTE and leave with new marketing ideas!


  • Joe Sabatino – Linkshare
  • Brian Littleton – ShareASale
  • Mitul Ghandi – Collectibles Today
  • Brad Wilson – Brad’s Deals
  • Chris Henger – Performics