Category Archives: digital marketing

EFF Updates “Who Has Your Back” on Gov’t Data Requests

A very individual citizen-focused look at who cares about user data when the Feds come knocking. The six-dimension scale includes: warrants, data requests, transparency reporting, has guidelines for law enforcement, frights for user privacy in US Courts and in US Congress.


Full EFF Report…

The scoring would be very different if this was entitled, “Who has advertiser’s back?” with regard to businesses user data.


Piwik: Alternative Analytics Presentation in Chicago

Yours truly will be presenting, “Piwik: An Analytics Alternative,” a short presentation at this year’s Open Analytics Summit at the City Winery in Chicago on March 27th.

OAS is for Developers, Engineers, Data Scientists, CMOs, Data Analysts, CTOs, Architects, Brand Managers, and anyone passionate about open source technologies, big data, or data analytics. My presentation will be particularly interesting to digital marketers, enterprise technologists, Web analytics practitioners and others that are interested in a viable way to provide solid measurement while removing Google from their Web analytics stack.

Full Schedule and Register

If there is interest, I’ll post the presentation here as well.

Mass Surveillance?

Digital Channel Attribution…A Cheat Sheet

Last click, last touch, first touch, fractional…Adometry, TagMan, Visual IQ, Convertro, Omniture, C3 and ClearSaleing…there is no shortage of techniques and vendors claiming to have the right solution for digital marketers today.

Forrester recently released their The Forrester Wave™: Cross-Channel Attribution Providers, Q2 2012 and got most of it right. However, as a recent and current practitioner of digital attribution analysis they curiously weighted market share over real-time data collection – strange!

In any case, if you are still struggling to understand the the various attribution methods used in digital marketing channel analysis and want to avoid the painful learning curve, take a look at the simple vendor-neutral hype-free cheat sheet.

What do you think? Send your feedback!
Download Digital Attribution Cheat Sheet r3.1