Yours truly will be presenting, “Piwik: An Analytics Alternative,” a short presentation at this year’s Open Analytics Summit at the City Winery in Chicago on March 27th.
OAS is for Developers, Engineers, Data Scientists, CMOs, Data Analysts, CTOs, Architects, Brand Managers, and anyone passionate about open source technologies, big data, or data analytics. My presentation will be particularly interesting to digital marketers, enterprise technologists, Web analytics practitioners and others that are interested in a viable way to provide solid measurement while removing Google from their Web analytics stack.
Most history of Web analytics postings and stories routinely cover Analog by Dr. Steve Turner a rather simplistic log file analyzer. Others mention i/Pro, netGenesis, Interse, NetCount and WebTrends.
Lilypad was programmed by James Allenspach under my direction during dowtime in-between client projects. Dave Skwarzek and I worked to brand and promote the product in way that marketers could appreciate. A seminal offering by a scrappy Web boutique start-up to be sure, Lilypad was influential as an early site metrics tracking application: