– How has successful marketing ROI been measured?
– What are the standard measurements of ROI and what tools are available to support the standards?
– Should there be different ROI standards for digital media and offline media?
– Branding campaigns and DR campaigns?
– Differences in metrics associated with display and search vs. video, mobile & social.
– Examples of the best emerging tools for measurement.
– Upcoming changes throughout the next 5 years.
Pictured from Left to Right: Moderator Cary Goss , Brett Mowry of Digitas, Perianne Grignon of x+1, Domenico Tassone and Andy Stein, both of Sears Holdings – 5/19/10.
Photo by Dan Merlo