Category Archives: media mix modeling

Digital Channel Attribution…A Cheat Sheet

Last click, last touch, first touch, fractional…Adometry, TagMan, Visual IQ, Convertro, Omniture, C3 and ClearSaleing…there is no shortage of techniques and vendors claiming to have the right solution for digital marketers today.

Forrester recently released their The Forrester Wave™: Cross-Channel Attribution Providers, Q2 2012 and got most of it right. However, as a recent and current practitioner of digital attribution analysis they curiously weighted market share over real-time data collection – strange!

In any case, if you are still struggling to understand the the various attribution methods used in digital marketing channel analysis and want to avoid the painful learning curve, take a look at the simple vendor-neutral hype-free cheat sheet.

What do you think? Send your feedback!
Download Digital Attribution Cheat Sheet r3.1